Embraer, the largest aircraft manufacturing company in South American and tied for third largest in the world next to Bombardier, has recently begun shifting its business to the Chinese market. The shift in its jet-sales strategy is aimed at increasing its market share in small jets, where it currently holds a competitive advantage over Bombardier. The strategy targets China’s startup regional airlines that are more inclined to operate smaller aircraft and less frequently traveled routes. Chinese airlines gravitate towards operating full-size aircraft, such as those manufactured by Boeing and Airbus, and fly on heavily-traveled routes. Read more >>